There’s been a lot of buzz in the internet marketing world about the 20/20 Challenge.
It’s been presented with a bold guarantee that essentially says if you follow the system outlined and fail to make $20,000 in 20 days, you can get a refund for the product.
With that in mind, does the product stand up to the hype?
And what do you get for your money?
Let’s deal with the second question first:
The main thing you get is a complete, step by step manual that outlines exactly what to do on each day. If you need help, there’s an active forum where fellow-challengers seem to be quite willing to assist you.
Day 1 of the challenge is to read the manual, all 250 pages of it, so that you get an overview of what you’ll be doing. The temptation is to skip that and just read each day’s section and follow it. Whilst you could probably get away with doing that, I’d suggest that you take time out to read the complete manual and follow some of the example links.
The main idea of the challenge is to take products that are around on the internet for a few dollars and using something akin to alchemy (but much more achievable) to transform them into products worth $100 or more.
Most people seem to be finding this a bit of a sticking point. After all, if you’ve just paid $3 for a product how on earth can you sell it to someone else for $97 or $147 or more?
Hmmm.
If you sold bottled water (for instance) you’d know this was easy. Product cost: apart from the bore hole, basically zero. Retail price: whatever you can get away with.
So why not do the same with electronic products?
(By the way, if this is still a bit of a mind warp for you, it could be worth considering using a hypnosis track to sort your mind out.)
There are other products that you get - the sales page explains all about these.
So once you’ve got over the “I can’t sell it for that” barrier, what next?
You go about transforming your chosen product and making it all shiny and new and worth whatever it is you’re charging. Most of this can be outsourced using sites like Rentacoder, so don’t panic if you can’t create graphics or whatever.
Then there are steps that you can follow to build up the hype and get your product launched, even if you haven’t got a list of prospects.
OK, who’s the 20/20 challenge suitable for?
Anyone who’s fed up with promises and wants something to get their teeth into.
If all you’d do is buy it, read the manual, then think “That’s good. I’ll do that sometime” but not actually do anything with the information then don’t waste your money.
If, on the other hand, you’re fed up with pie in the sky ideas that never seem to work and are ready to put your head down and get on with the ideas in the 20/20 challenge, then I say “go for it”.
The steps are easy.
Most “days” won’t take more than a couple of hours to complete.
Michael Green practices what he preaches - you get a list of his sites included in the manual so you can study how he’s done it.
20 days from now, you could be stuck in the same rut. Or you could have implemented the ideas in the 20/20 challenge and be on your way to earning a tidy sum.
The choice is yours. Like they say, you can lead a horse to water but you can’t make it drink.
By the way, the system will work for any niche that is prepared to pay money for something. If you do take up the challenge, give yourself the best possible chance of getting some real income by staying away from the internet marketing niche. That’s certainly what I’m doing as I prefer to enter a market with near enough no-one else from the 20/20 challenge competing with me.
Find out more about the 20/20 challenge here.